Browsing by Subject "Consumer satisfaction -- China"
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- PublicationThe Factors Affecting Perceived Value and Customer Satisfaction : Online to Offline (O2O) Food Delivery Service in ChinaService quality and service recovery are two crucial factors in perceived value and customer satisfaction. The purpose of the study was to investigate the effect of service quality, service recovery and perceived value on customer satisfaction of online to offline O2O food delivery service industry in China. And quantitative research will be used in this paper 408 questionnaires from the customers who used the O2O food de livery service platform were collected online in the final questionnaire research The O2O food delivery service as a new economic model to be an essential part of modern society Investigating customer satisfaction can allow the food service delivery companies to measure their strengths as well as to understand the customer and consumer needs, and help companies develop strategic plans at the same time There are five chapters in this paper to explore the factors affect the perceived value and customer satisfaction, including service quality (4 factors including efficiency, system availability, fulfillment, privacy), and service recovery 3 factors including responsiveness, compensation, contact). And try to explain to the reader the effect of the characteristics of the customers’ perceived value and customer satisfaction in the O2O food delivery service platform.
237 689 - PublicationThe Factors of Experiential Value and Technology Acceptance Effects on Customer Satisfaction on Online Fitness Apps Users’ Continuance Intention to Use in Guangxi, ChinaThe purpose of this paper is to demonstrate the factors of Experiential Value (EV) and Technology Acceptance (TA) effects on Satisfaction on online fitness apps users’ Continuance Intention (CI). Aesthetics (AES) and Customer Return on Investment (CROI) as the sub variables of Experiential Value (EV), Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Perceived enjoyment (PE) as the sub variables of Technology Acceptance (TA). In recent years, the usage of online fitness apps has become a new trend in China, especially during the COVID-19 outbreak, when the number of users increased rapidly. In this study took 405 valid questionnaire respondents data from Guangxi, China to analysis. The results shown that Customer Return on Investment (CROI), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) have positive effect on satisfaction (SAT). Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) and Satisfaction (SAT) have positive effect on Continuance Intention (CI), Aesthetics (AES) has no effect on Satisfaction (SAT). Experiential Value (EV) have considered as partial effect on Satisfaction (SAT). Technology Acceptance (TA) have positive effect on Continuance Intention (CI). We totally collected 489 questionnaire respondents through WENJUANXING professional online questionnaire distribute channel, there are 405 valid respondents after data clean. According the data set analysis result of demographic part, the female portion (68.9%) was bigger than male portion (31.1%), the mainly generation level was 18-30 years old level (75.8%). The education level of the respondents on two mainly level, which were junior college (38.8%) and bachelor degree (34.3%). There is generally in two level of monthly income, which were less than 2500 CNY (41.2%) and 2501-4000 CNY (22.7%). The most often used online fitness app was Keep (35.3%), the second was Huawei yun dong jiang kang (15.8%), there is strongly competition in this online fitness industry. The frequency of using online fitness app generally on three level, which were once a week (43.2%), twice a week (17.5%), and every day (17.3%)
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